Why is impartially important?
Impartial support from third-party organisations, such as the BBA, is critical when it comes to construction product testing and certification. As a manufacturer you need to provide reassurance to your client that your innovation works as it’s designed to – safely. With backing from a credible and impartial source, this reassurance is much easier to maintain, subsequently building credibility within yourmarket.
You may be looking to build product or business loyalty, you may want to establish credibility so that you can access new markets. You way see product certification as a way to differentiate yourself from others. You may even simply want the confidence in knowing that what you claim, is backed up, tested and certified, as true.
Without an impartial voice, regardless of the market or industry you’re in, there is very little chance of a ‘fair game’ being played.
Let’s look at a Football referee as an example:
Their primary role is to enforce the game’s rules and to make sure that all players, equipment, and match facilities, meet the standard requirements – fairly.
If there is no referee, then biased decisions could be made throughout the game as various individuals will have different views and options, that could be in favour of one of the teams – overall leading to an unfair result or outcome.
The point being, third-party impartial support is required, so that decisions and actions are undertaken from an unbiased view – ultimately making ‘the game’,