There are many reasons for entering a new market; current market saturation, declining market growth or quite simply there is an opportunity not to be missed. You might be looking at new geographical locations (nationally or internationally) or even new distribution networks
In a similar way to capitalising on current marketplace opportunities, taking current products / services and looking to enter a new market can be assisted by testing and certification.
In certain markets, legislation (and changes to) stops the majority of organisations entering. We are currently seeing this with the transition from CE Marking to UKCA Marking in Great Britain, where certain construction products will need to gain UKCA Marking in order to be sold.
When barriers such as this occur, using a third party to gain certification, accreditation or indeed a marking, negates this issue.
Even if you we’re looking at moving into a new market, if you are a manufacturer and a distribution partner is better positioned to do this, the white labelling of goods, and subsequent reproduction certification, can be a quicker alternative for many to gain access to new markets.
And finally, we come back to competitor comparison. If no other organisation within a new market has verification from an independent, impartial organistion, then yet again you have that differential advantage that can make the transition into a new market easier.
Quite simply – all things being equal, it will help you stand out!