What does this tell us?
For the first 30 decades of Samsung’s history, they gradually diversified into a range of new markets, from grocery, textiles, insurance, securities and retail. After diversifying into the electronics sector, they we’re able to become a leader within this market.
Samsung stuck to what they knew best – electronics and over the years introduced successful innovation products.
One of these core products is the Samsung TV range – by sticking to what they do best, Samsung have achieved a global share within the TV product market, and since 2006 have dominate the global TV market.
Through Samsung’s innovation and willingness to adapt, they were able explore existing markets, while venturing into new markets successfully.
The result – a global company that operates in 74 countries, with a workforce of over 280,000.