The Dyson Story:
In 1978, James Dyson became frustrated with the poor performance of his vacuum cleaner. So he started to experiment. By the time the first bagless vacuum cleaner was launched, 5 years later, he’d been through 5,127 prototypes to get there. And they haven’t stopped there. Today, Dyson employs over 1000 engineers worldwide, and is an ever-growing team of innovators that continue to disrupt the market today, having moved into completely new spaces and markets like haircare, fans and heaters and hand dryers. And they’re not stopping there.
So how do disruptive new products prove their suitability to do a job, when the odds (all 5,127 of them in the case of Dyson’s first attempt) are stacked against them? They keep trying, testing, prototyping.