Take Michelin Star(s) as an example…
The Michelin Star concept was born out of innovation.
In the early 1900’s Michelin Tyre founders, Andre Michelin, and his brother Edouard Michelin, aspired to create a demand for automobiles, which consequently meant using their tyre products. They created a Michlin Guide, a go to guide for residents of France, which included lists of restaurants hotels and even gas stations routes, all to increase the demand for automobiles – and tyres!
With their clever business model in place, it wasn’t till the late 1920’s that they decide to increase the quality of the guide, and began to award restaurants with little stars, if deemed of high quality – which we know today as the Michelin Star system. Unlike other scoring systems, 1 Star is not a bad thing – all three ratings are a great accomplishment.
Each star represents
1 Star: A very good restaurant in its category.
2 Stars: Excellent cooking, worth a detour.
3 Stars: Exceptional cuisine, worth a special journey.