Catering to the evolving needs of the business
The industry is anything but static, which is why a certification process needs to be agile enough to adapt the same forces that shape our industry. While some things adapt and change, what doesn’t change is the BBA’s thoroughness and commitment to certification excellence; but what good is that if our approach isn’t tested. When asked whether BBA clients feel that the BBA understands and caters to the evolving needs of their business, an overwhelming majority confirmed that we do. However, along with the feedback, we recognise that there are even more things to be done to ensure that we’re evolving quickly enough to continue to support client expectations; including the way we communicate, how quickly we act, developing our understanding of market and commercial innovation.