Helen Wylde

Helen Wylde

A professional Sales & Marketing Director, Helen specialises in shaping and delivering high-yield transformation, start-ups, turnaround and growth strategies in both smaller companies and FTSE 100 players across the Telecommunications, Technology, Financial Services, Retail and Logistics arenas.  She is currently working as Managing Director UK & Ireland for a Benelux company, looking to expand their disruptive technology into the UK.

Helen has worked for Royal Mail as Sales & Marketing Director for Parcelforce Worldwide, where she led the commercial business transformation that doubled the business and increased profitability. She has also worked as an independent consultant for Santia Consulting, CMO for City Index and Head of Pre-Pay during the EE/TMobile Merger. She was also a founder member and Non-Executive Director of ttMobiles, where she was instrumental in developing the company which was sold to a US conglomerate in 2012.

In addition, Helen has worked in Board and senior commercial positions at Lloyds TSB, ADT Tyco, O2 and Vodafone.

Helen’s professional focus is to link the provision of a great customer experience to all aspects of any business undertaking, in order to deliver a differentiated and consistent proposition to the right customer segments, thereby making it cost effective.

Helen also owns her own company, Sooth Limited, from which she operates her own consulting business.

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