In today’s competitive construction product market, credibility is everything. For manufacturers and distributors alike, the BBA Agrément Certificate is a powerful tool to demonstrate product performance, fitness-for-purpose, and compliance. But what happens when a certified product is white-labelled or rebranded for distribution by another company? That’s where the BBA Reproduction Certificate comes in.

What Is a Reproduction Certificate?

A Reproduction Certificate is a BBA-issued document that mirrors the original Agrément Certificate but is issued in the name of a distributor or reseller. It allows businesses that rebrand and resell certified products to use the BBA logo and certification claims as long as the original product and certificate remain valid.

This is especially useful in white-label scenarios, where a product manufactured by one company is sold under another brand name. While the product may be identical, the certification belongs to the original manufacturer. Without a Reproduction Certificate, the reseller cannot legally use the BBA logo or reference the certification in the marketing of their brand.

Why Reproduction Certificates Matter

Reproduction Certificates offer several key benefits:

• Market Credibility: Distributors can confidently promote certified products under their own brand.

• Extended Reach: Manufacturers can amplify the value of their certification investment through their distribution network.

• Cost Efficiency: Since the product has already undergone full assessment, and is subject to the full Agrément maintenance cycle, the Reproduction Certificate requires only minimal maintenance, typically one surveillance visit per year.

• Brand Protection: Ensures that only authorised businesses are licensed to use the BBA logo, maintaining the integrity of certification in the marketplace.

Use Cases

• White Label Distribution: A distributor rebrands a certified product for resale.

• Co-Branding: Multiple brands associate with a certified product, each requiring a direct licence agreement with the BBA.

How It Works

To qualify for a Reproduction Certificate:

• The product must be identical to the one covered by the original certificate.

• It must be manufactured at the same location.

• The reseller must obtain written permission from the original certificate holder.

• The original certificate must be active. If the original is suspended or withdrawn, the Reproduction Certificate is too.

Once approved, the Reproduction Certificate is indistinguishable from a standard Agrément Certificate, giving the reseller licence to use the BBA logo and certification claims, following the BBA guidelines. There is no link to the original Certificate for the external observer.

Reproduction Certificates are a smart way to extend the value of BBA certification across your supply chain. Whether you’re a manufacturer looking to support your distributors, or a reseller wanting to boost your product credibility, this solution ensures that certification remains robust, relevant, and respected.

The BBA is committed to ensuring only authorised businesses use its Certificate logos. To protect the credibility and value of BBA certification, any misuse of the BBA logo, particularly by organisations not formally licensed to use the logo through a valid Agrément or Reproduction Certificate, will be addressed promptly to uphold the integrity of the BBA brand across the industry.