But isn’t that just a word that everyone uses to excuse themselves from being helpful?
We understand that quite often impartiality is used as an excuse to remain unhelpful – the old anecdote of ‘we’re sorry – we can’t help. We are impartial’. We understand that as a creator or reseller of a product, your job is to get it to a point where it is ready for market, and critically, ready for sale. Speed and time are paramount for you to start gaining back your investment, and when change is noted, but no recourse for change is suggested; that speed and time ebbs away and your deadline for product launch becomes more and more distant. And as frustrating as it sounds, it is absolutely our job to remain rigorous in the way we certify, classify and test products and systems. Besides, the very reason you’ve chosen to do this is because the market expects impartiality.
The market expects adherence to a stringent criteria or regulations and standards that drive quality, safety and sustainability.
However, we also realise that while we won’t be moved on remaining objective in what we do, we can certainly change how efficiently we work to help to get your certification concluded and completed, providing you with the critical information you need to move into the next phase of that product lifecycle.
That is why the BBA has been undergoing some major changes internally to improve our efficiency, communicate better, perform better, and to help facilitate that process even more.
While we may not change our stance on impartiality, we certainly change the way we work – to improve your experience with us. And that’s just what we’re doing.