About the webinar

Title: how to reach and engage with architects and specifiers in today’s digital era

Join Causeway and The British Board of Agrement (BBA) in a live online webinar designed for building product and manufacturing companies.

Understanding the way in which specifiers search for building products online is becoming increasingly vital for building product and manufacturing companies to sell effectively.

In this live online webinar, Stephen George our Product Lead for Agrement at the BBA, will be joining Sean Foster from Causeway Technologies as we uncover why specifier research processes have changed and digitally evolved over the years, why data is so important, how to navigate these changes and the simple marketing strategies you can implement to maximise on your ROI.

What’s on the agenda?

Are you finding it harder than ever to get through to architects and specifiers and capture that little bit of time and attention you need to show them the value of your products? This issue comes up a lot with building product and manufacturing companies, so we’ve teamed-up with the BBA to dig a little deeper to find out why it’s happening and how you can fix it. Topics to be covered in the webinar include:

• Common sales and marketing challenges facing the building products sector
• Modern-day specifiers researching habits
• Why certification data is important
• How product certification data is used during the selection process
• Online marketing strategies to reach more specifiers
• Q&A

*The information contained in this webinar is correct to the best of the knowledge of the participants at the time of its recording, however comments are informal. Please seek legal advice before relying on it in terms of determining actions. The BBA and participants accept no liability for decisions made on the basis of such informal discussion.