What is a white label product?
White label products are products that are sold by retailers and distributors using their own branding and identity, but are manufactured by a third party. And while it may seem like a completely different product because of the way it is branded, it is, for all intents and purposes, the same product. In the BBA ecosystem, we work with a large range of clients who manufacture products and systems, which are then resold under different branding, by resellers and distributors as their own.
How does BBA certification and white labelling work?
The BBA Agrément Certificate relates to a specific product, and a specific organisation, certifying that product against a specific set of criteria for a particular use. Each Certificate is unique to the organisation that has requested the certification and testing to be conducted – the output of which is an individual document that complies only to that specific organisation, thus allowing that business to make use of the BBA Certification logo on their products and marketing material.
When a manufacturer white labels a product, and makes it available for re-branding and resale by another business, although the product itself might be identical, the new business that is re-branding the product does not have authority to apply the same Certificate within their promotional material, as the Certificate does not correlate to their business.
What are my options as a manufacturer or reseller of white labelled goods?
The BBA offers a solution to the Master Certificate holders (the original manufacturer of the product who holds the original, valid, BBA Certificate) and the resellers of that same product, by means of a Reproduction Certificate.
A Reproduction Certificate essentially verifies that the product concerned has been tested and validated under the same criteria as the master Certificate, but is within the name of the reseller organisation – giving them full authority to use the BBA certification logo on their re-branded product, even though they have not undergone the testing of that product, themselves. The Reproduction Certificate is not identified as such, which means that it is indistinguishable from any other Certificate of its kind.