At the BBA, our role as a Certification body is clear; to ensure that we play our part in driving quality and safety standards across the industry. That includes making sure products meet the right technical and regulatory requirements through our Certification process. But how we deliver that assurance is just as important as the Certification itself.

That’s why we recently held a series of client focus groups, we wanted to hear directly from the people who work with us on a number of elements that affect them; the BBA brand itself and the experience. These sessions weren’t about promoting the BBA; they were about listening and learning.

While we won’t be publishing the outcomes, the feedback we received is already helping us think differently about how we work and how we can improve.

Why Listening Matters

Certification is key to ensuring the products used in our built environment are safe and compliant. But the process matters too. We know that the experience our clients have with us contributes to how valuable Certification feels. The BBA is evolving and continues on its journey of improvement. Part of this is our commitment to making the client’s journey to Certification better.

These focus groups are part of that effort. They help us understand what’s working, what’s not, how we can identify areas for improvement and adapt to the practical realities and complex regulatory landscapes faced by our clients.

We’d like to say a huge thank you to all those clients who joined one of the Focus Groups over the past few weeks.